Data-Insight-Action Self Assessment

1 / 12

Is the data used for marketing analytics readily available?

Not at All

Occasionally

Sometimes

Often

Always

2 / 12

Is the data used for marketing analytics already assembled from multiple sources and in-
context for your specific use case?

Not at All

Occasionally

Sometimes

Often

Always

3 / 12

Do you combine marketing data (web data, tag data, CDP, campaign data, prospect lists)
with enterprise data (CRM customer data, ERP account data, master data)?

Not at All

Occasionally

Sometimes

Often

Always

4 / 12

Do you have a 360 degree view of your customer as both a customer and a prospect?

Not at All

A little

Partially

Nearly

Completely

5 / 12

How useful are the insights from your current analytics solutions?

Not at All

Not always useful

Somewhat

Useful

Extremely Useful

6 / 12

How timely are the insights from your current analytics solution?

Too slow

Slow

Average

Quick

Real-time

7 / 12

How long does it take to deploy and adopt a new marketing analytics solution?

6 months+

4-6 months

2-4 months

1-2 months

Less than 1 month

8 / 12

Do the insights from one marketing analytics solution feed into other marketing analytic
solutions ?

Not at All

Occasionally

Sometimes

Often

Always

9 / 12

How often do you act on analytic insights?

Not at All

Occasionally

Sometimes

Often

Always

10 / 12

Are analytic insights delivered as reports or as specific actions/events/tasks within your day-to-
day marketing applications (campaign tools, social media marketing tools, etc.)?

Reports Only

Reports delivered by email

Reports with suggested actions

Insights & suggestions delivered outside of applications (e.g.via email)

Insights & suggestions delivered inside applications

11 / 12

Do you measure the business impact of insight-driven tactics and actions?

Not at All

Occasionally

Sometimes

Often

Always

12 / 12

Do analytics and AI suggest actions and drive automation to make your marketing team more
efficient?

Not at All

Occasionally

Sometimes

Often

Always

Your score is