QuickThoughts
Customer DNA - Data, Analytics, & AI Blogs
Q Spark Group’s experts offer their point of view on all things data, analytics, and AI

Top 5 Data & AI Trends in 2025
Top 5 Data & AI Trends in 2025 include a domain-centric focus, multi-agent customer-centric AI, and a different tact for data modernization.

AI Hallucinations are Data Problems
AI Hallucinations are in the news. What causes them? Data is a major factor. Learn how to manage data to stamp out AI hallucinations.

It’s Time to Start Governing Data and AI Together
Governing data and AI together is better than governing data and using it for AI. It’s required for compliance. It’s necessary for customer relationship management.

What is Data Modernization?
Data Modernization is a continual business strategy that drives utilization of data across the enterprise and evaluates progressively modern technologies to better manage data.

The Current State of MDM – Part 4 – How Integrated, and Integral, is MDM?
Modern MDM solutions have impressive Data Quality functionality. But do they have impressive data quality? Maybe it’s time for their relationship to evolve.

The Current State of MDM – Part 3 – MDM & Data Quality Have Had a Long Relationship. Is it Time to Renew Their Vows?
Modern MDM solutions have impressive Data Quality functionality. But do they have impressive data quality? Maybe it’s time for their relationship to evolve.

The Current State of MDM – Part 2 – The Curious Relationship Between MDM and Data Governance
Twenty plus years after the emergence of MDM and data governance, their relationship remains unfulfilled. Both have reached a stage of maturity. So why aren’t there more proof points of them working together?

The Current State of MDM – Part 1 – Operational MDM Projects in No-man’s Land
Operational MDM projects that are caught in no-man’s land. In this sort of project, MDM ingests data from operational systems like CRM and ERP, match data records, and provide master data back to operational systems and processes.

7 Steps for Successful B2B Marketing Analytics
In the ever-evolving B2B marketing analytics landscape, mastering the art of marketing has become the linchpin to unlocking …