QuickThoughts
Customer DNA - Data, Analytics, & AI Blogs
Q Spark Group’s experts offer their point of view on all things data, analytics, and AI
Turbocharge B2B Marketing Attribution with AI
I started my morning by downloading a research report from a software company’s website. Now, I’m their prospect.
Two B2B Marketing Analytics Use Cases Every CMO is Talking About
2024 will be an eventful year for B2B marketing analytics. We’ve been working with and talking to a number of CMOs and marketing leaders …
Top 5 B2B Marketing Analytics Opportunities in 2024
B2B marketing evolves quickly. In 2024, marketing analytics will drive strategies. Learn the top 5 opportunities to make your marketing organization data-driven.
The Cloud Data Warehouse Paradox – Reducing Costs While Encouraging Data Sharing
You’ve implemented a cloud data warehouse. Good. Employees are adding data and sharing it. Great. Your cloud DW vendor sends you a monthly bill …
B2B Marketing in 2024
Top 5 Challenges and 9 Key Trends for the Year Ahead. As we enter 2024, the B2B marketing world is undergoing a seismic shift.
Looking Back at 2023 in B2B Marketing
In the ever-evolving world of business-to-business (B2B) marketing, 2023 stood as a year of introspection and unrealized opportunities.
Mastering Unified Marketing Analytics for B2B: A Comprehensive Strategy for Success
In the ever-evolving B2B landscape , mastering the art of marketing, analytics has become the linchpin to unlocking the door to success. Successful companies are data driven. Successful marketers are data and insights driven.
Morgan Stanley Exposes Customer Data
Morgan Stanley has been fined $6.5 million by the states of Florida, Connecticut, Indiana, New Jersey, New York and Vermont, as reported by SecurityWeek.
It’s Time to Act on Delete Act Compliance
The Delete Act, California’s SB 362, is a game-changer! It’s got everyone in the privacy market talking about Delete Act compliance.
