Create Better Customer Experiences by
Sequencing Customer DNA

Use existing data, analytics & AI technologies to deliver Customer DNA Solutions

Customer DNA is the Foundation of
Next-Gen Customer Experience

Customer experience is a series of interactions and transactions that occur over time across multiple channels. An organization’s ability to create good customer experiences rests on a foundation of Customer DNA – Data, aNalytics, and AI.

You have to go beyond data and traditional analytics to truly understand your customers. You have to know their DNA – Data, aNalytics and AI.

Customer data, is still fragmented and without context. Customer analytics are siloed and sometimes misleading. Customer AI is nascent and requires a strong foundation of customer data and analytics.

Customer DNA is delivered by multiple technologies. It requires a solution.

Q Spark Group are experts in customer AI solutions. We can modernize your Customer AI strategy and understand customers down to their DNA.

Will AI Improve or Degrade
the Customer Experience?

Q Spark Group's Customer DNA Solutions

Customer Data Management

Customer Data Management must modernize to provide contextual data for AI. Most organizations strove for a Customer 360 view. But a 360 view is flat, and lacks the dimensions of historical data and contextual data. The next-generation customer data management delivers a Customer 3D view. Q Spark Group can evolve all of your customer data technologies – MDM, CDP, Governance, Data Warehouses and Lakes, Data Quality – and deliver a full customer data solution within a modern, data mesh architecture.

Customer Analytics

Customer Analytics need to evolve and unify. Customer insights for segmentation, behavior, journeys, experience and value have stagnated. New analytic techniques deliver more precise insights that will identify opportunities to improve your customer experience. Q Spark has deep experience with customer analytics. Our pre-built customer analytics solutions solve business problems with insights. What’s more, Q Spark can drive adoption of your customer analytics program, ensuring that business users are acting on customer insights.

Customer AI

Customer AI is an emerging technology. Many organizations are experimenting with AI agents and co-pilots that come with their customer-facing applications such as CRM or marketing automation. Those AI apps have promise. But transformative customer AI must span across applications and processes. These AI solutions are not offered as software solutions, yet. Therefore, working with consulting companies who can deliver AI solutions is your best choice. Q Spark Group’s AI experts are paired with data & analytics experts, to deliver a full Customer AI Solution based on DNA – Data, aNalytics, and AI.