Q Spark Group

Analytic Insights can transform your business. Are they?

Advanced Analytics

Analytics is deeply technical. Most companies have central analytics teams and data scientists that experiment with new technologies, build prototypes of business problems to solve, and propose them to business sponsors. Does that approach focus on the easiest problems to solve, or the most innovative, transformative ones? If a new technology is going to be truly transformative, its first impression has to be, well, impressive. The first problem it solves has to be important, big, and eye-catching. It has to start with the business to identify the most important problem to solve that has the potential to transform their business.

Q Spark Group’s Innovation Squads have the business and technical expertise to identify transformative projects with analytics, and a unique operating model blending business, AI and data expertise to ensure successful delivery.

Advanced Analytics Solutions

Marketing Analytics

Marketers are struggling to put data & insights at the foundation of their decision-making. They want to, but their budgets are stretched and they are overwhelmed with driving marketing tactics.

Leading marketing organizations are data-driven. They partner with data & analytics teams to manage marketing data and combine it with enterprise data. They utilize predictive analytics for precise multi-touch attribution, pipeline analysis, and budget optimization. 

Q Spark Group can help. We have analysis expertise and have worked with marketers to mature their analytics beyond basic reports and app-to-app data integration. 

B2B Marketing Analytics Unified Marketing Analytics

Advanced Analytics

Predictive and prescriptive analytics have been around for some time. Yet a lot of organizations are running their business based on descriptive analytics and reports. Predictions and prescriptive actions are left to the business leaders’ intuition.

The challenge is that intuition can lead you away from being data driven. Time and again key insights are missed or written off as anomalies. Using predictive analytics, companies can predict future trends and determine the confidence level of those predictions. 

Q Spark Group can help. We have deep expertise in all forms of analytics. More importantly, we have a track record of helping our clients improve their analytics maturity and adoption, and delivering business value.

The Q Spark Difference

Q Spark Group are experts in advanced analytics & AI. Our team members have developed and implemented multiple generations of these solutions. We have a track record of delivering progressively modern analytics solutions and delivering business value. We are also experts in data management. We always pair data experts with analytics experts to ensure that you are utilizing trusted data for analytics. Our implementation methodology, The Spark, is designed to ensure that expertise is effective and delivers quick time to value.

Take the Data-Insight-Action Self-Assessment

Everyone says being data-driven is a journey. But how can you plan that journey if you don’t know where you are starting from? It is essential to know how mature you are in terms of data management, analytics and acting on insights. It is transformative to know how mature you are in integrating those 3 disciplines.

Take 2 minutes and fill out 12 questions. You will get both an individual maturity assessment for data, insights and actions, and a collective assessment across all three disciplines. Recommended next steps to mature Data-Insights-Actions are offered.

Free Strategy Consultation

Q Spark Group’s Free Strategy Consultation is a 30 minute discussion of your needs in marketing, AI, customer data, and data management, and how Q Spark Group’s Innovation Squads and solutions can improve them.

Sign up for SparkPlug
Q Spark Group's Monthly Newsletter

QSG’s monthly newsletter is filled with insights, best practices, and success stories from our customers’ experiences in utilizing modern technology to improve their business.