Advanced Analytics Solutions
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Q Spark are experts in delivering advanced analytics solutions.
Let us improve your customer analytics.
Delivering Advanced Analytics Solutions
Q Spark Group are the leaders in advanced analytics solutions consulting. We have extensive experience with all categories of advanced analytics. For the past 25 years, our founders have experimented with modern analytic technologies and delivered impactful analytic solutions. We create insights your business can act upon.
There are many advanced analytics consultants, but Q Spark Group is unique. Customer analytics is our focus. Actually, Customer DNA is our specialty – Data, aNalytics, and AI. Our holistic DNA approach helps deliver advanced analytic solutions that are trusted, adopted and effective.
Our approach is different too. We believe in business-led technology strategy. We start with outcomes. Then we understand your current analytics processes and maturity. If needed, we’ll improve your data. Then we help you evolve your current analytics into more advanced analytics solutions. What’s more, we’ll ensure those modern analytics programs are adopted by business users to deliver value fast.
How AI Can Improve Marketing Attribution Analytics
Advanced Analytics Solutions
Q Spark Group's Service Offerings
Customer Analytics
Customer behaviour, journey, and experience analytics
Customers are perhaps the most analyzed domain in any organization. Yet most business leaders still say that they lack useful customer insights to drive new business and improve customer relationships.
Existing customer analytics are often descriptive – reporting on and analyzing what has happened. That’s a useful foundation, but the next step is predicting what will happen and prescribing how your organization should respond. Advanced analytics does that, with the help of better customer data – a complete customer 360 to fuel advanced analytics solutions.
Q Spark Group’s Customer DNA solutions are the answer. We focus on Data, aNalytics, and AI. Trusted, in-context customer data produces deeper insights. AI is the final step to put those insights into customer-facing actions.
Marketing Analytics
Marketing Mix Modelling, Pipeline Analytics, Budget Optimization for B2B and B2C
Marketers are struggling to put data & insights at the foundation of their decision-making. They want to, but their budgets are stretched and they are overwhelmed with driving marketing tactics.
Leading marketing organizations are data-driven. They partner with data & analytics teams to manage marketing data and combine it with enterprise data. Predictive analytics for multi-touch attribution, pipeline analysis, and budget optimization delivers precise, actionable insights.
Q Spark Group can deliver advanced analytics for marketing. We have deep analytics expertise and have worked with marketers to mature their analytics beyond basic reports to data-driven insights.
Advanced Analytics
Utilizing predictive and prescriptive analytics to produce actionable insights
Predictive and prescriptive analytics have been around for some time. Yet a lot of organizations are running their business based on descriptive analytics and reports. Predictions and prescriptive actions are left to the business leaders’ intuition.
The challenge is that intuition can lead you away from being data driven. Time and again key insights are missed or written off as anomalies. Using predictive analytics, companies can predict future trends and determine the confidence level of those predictions.
Q Spark Group can help. We have deep expertise in all forms of advanced analytics. More importantly, we have a track record of helping our clients improve their analytics maturity and adoption, and delivering business value.
Data Science
Combining data engineering, data analytics and advanced analytics to reveal new insights
Data science is the quest for data to tell us new insights. But data can’t reveal insights if it’s hard to find, disconnected, poor quality and untrusted. Good data is the foundation for good data science.
Organizations that want to be ‘data driven’ invest in data science. That investment needs to continue, and also grow to support those data scientists with modern data engineering and preparation, and ultimately trusted data.
Q Spark Group is a trusted partner for data science. Whether you need data scientists for a new and challenging project, or a short-term data scientist to augment your team, or even a strategic review and plan for your data science program, we can help.
Data Analytics & Enrichment
Creating Intelligent Data
Why isn’t data pre-analyzed to create intelligence before data scientists use it? Foundational intelligence (segmenting customers, calculating customer interaction frequency, and so on) are done by individual analytic users over and over and over ….
We believe in being effective. Foundational data intelligence should be created automatically as data is being managed, and added to data sets before data scientists use them. Q Spark Group can take the data within your existing warehouse or lake and enrich it with intelligence that will improve analytic outcomes.
We have experience in enriching customer data sets to drive active and effective data science communities. We can make your data intelligent in a matter of weeks.
Advanced Analytics Self-Assessment
Do your analytics deliver actionable insights?
This self-assessment tool will tell you.
The Q Spark Difference
The Q stands for quick. We believe in sparking innovation, and doing it quickly.
We are focused on the customer domain. We specialize in state-of-the-art customer analytics. We ensure the best insights with a foundation of trusted 360 customer data.
Execution is our calling card. Our Quick Spark methodology is designed for relentless execution on aggressive timelines, and we meet them every time.
Q Spark is known for our expertise. Our team are comprised of 25+ year veterans in data management and analytics, and experts in AI.
Customer DNA
You have to go beyond data and beyond traditional analytics to truly understand your customers. You have to know their DNA – Data, aNalytics and AI.
Customer analytics and reports are fragmented. Siloed insights equal disconnected actions. Advanced analytics solutions must be modular. Customer insights need to feed and produce more customer insights.
Customer DNA is delivered by multiple technologies. It requires a solution.
Q Spark Group are experts in customer analytics solutions. We can modernize your Customer analytics strategy and understand customers down to their DNA.
Are Your Customer Insights Fragmented?
Advanced Analytics - On-demand Webinar
How to Use AI to Make Multi-touch Attribution Very Accurate
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Our Customers Benefit from Advanced Analytics
Global Technology Firm
We implemented advanced analytics solutions for forecasting, pipeline analytics, and multi-touch attribution that improved marketing decisioning.
US Insurance Company
We drove their centralized advanced analytics and data science program with a unified customer 360 for analytics.
Luxury Hotel Chain
We implemented modern data governance, catalog and reference master data technologies to delivery trusted data for finance analysts.
Check Out Our YouTube Channel
Advanced Analytics Solutions Videos
Blogs on Advanced Analytics Solutions
Tips, Tricks and Best Practices on Evolving Your Advanced Analytics Program
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