Every marketer is talking about Artificial Intelligence. Most are experimenting with AI to create content. But there’s an even better use case for AI with short-term payback. Multi-touch attribution.

In this webinar you will learn how to optimize multi-touch attribution algorithms using AI. Learn from your marketing engagement and sales data to determine which touches, and in what order, really impact revenue. Using a case study, you will receive a how-to approach to using AI technologies to improve your existing MTA analytics. 

This isn’t a typical vendor webinar. Our approach is different, and it’s meant to foster learning how to use new technology to improve your existing marketing processes. 

• Short – We know you’re busy. This webinar is only 30 minutes. Get useful info, network with peers, and get back to your day job. 
• Useful – Too many webinars just pitch product. We don’t. This is useful how-to advice on applying technology so solve your top challenges.
• Conversational – This won’t be a one-way dialogue. We encourage a workshop-like approach. Q&A and open dialogue fosters learning.