Webinar
Why Advanced Entity Resolution is the Key to Modern MDM Implementations
On-demand 37 Minutes
Webinar - You're Not Stuck with IBM MDM
Move Forward, Modernize, and Get Value from it in 2025
On Demand - 31 Minutes
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Join Q Spark Group & Verato
The purpose of MDM is to improve customer data available to an organization. It does so buy identifying siloed records of customer data ane reconciling them into a sinlge view of the customer. The entire business case for MDM is based on its ability to match records. Therefore, entity resolution is the most important capability of an MDM solution.
In this webinar you will learn:
- Key pitfalls of legacy MDM & entity resolution that prevented them from unifying all customer data
- How to fast-track MDM success by implementing a new MDM/entity resolution solution
- What is next-gen entity resolution and how AI & reference data deliver full automation in matching
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Meet the Speakers

David Corrigan, Q Spark, CMSO
David has 25 years experience in the MDM, Data Management & Customer Analytics & AI markets. David has worked with hundreds of MDM customers and helped them evolve their MDM programs.

Jon Case, Verato, VP Product Management
Jon has 25 years of data management experience in software implementation, solution design, & product management. Jon has spent the past 10 years at Verato building new innovative approaches to solving MDM problems.
30 Minutes.
3 Actionable Insights.
This isn’t a typical vendor webinar.
It’s Short – You’re busy. Get useful info in 30 minutes and get back to your day job.
It’s Useful – Practical advice, best practices and use cases.
It’s Conversational – Open Q&A to address your top questions.